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4 Top Tech Trends for 2018

tech-trends-for-2018

UNUSUAL EXPERIENCE

In 2018, one of the tech trends that is particularly prevalent on local events and inbound business events is the ongoing search for an unusual and memorable experience. That need can be met first and foremost with engaging content but quite often an interesting venue or location can really make an impact. The Gearhouse In2Structures Domes are in demand both locally and internationally for that very reason. These South-African-designed, fully configurable, temporary structures can be placed anywhere that is flat enough and sizeable enough so that clients can enjoy the view of their choice. Some years back a conference in one of these venues took place on a Cape Town beach resulting in a truly unusual event experience. A recent request saw a Dome perched up on the roof at Hyde Park corner for a couple of months. The Dome Venues’ transparent skins and additional sun decks allow event organisers to fully leverage the scenery and climate that South Africa offers as an event destination.

INFORMATION AUTOMATION

Biometric registration - fingerprint access control is also in demand - making it easier to process larger and more accurate amounts of event data and with more secure results. RFID tagging is still popular for access control and loading of vouchers, tracking of delegate attendance etc and of late the development of near-field communication(NFC) technology which enables the transmission of data between two devices in close proximity is being incorporated into the event space. Smartphones and bank cards are increasingly being designed with an embedded NFC chip which allows the contactless communication, payment etc but within the events arena it can be used to trigger effects/messaging/data/information downloads as the client passes a stand or activation.

Facial recognition is the natural progression and the incorporation of Virtual and Augmented Reality into events still has enormous untapped scope as an integral part of the event messaging.

IMMERSION

Media servers become ever more advanced, to allow for the mixing of a variety of inputs and high-performance video processing for 3D Mapping. Using a pre-visualiser allows the technical team to create the look together with the client’s input before going live. More and more often the entire stage or space is being used as a projection surface for a more immersive experience and if budget allows, the technology can be built into a bespoke set for a very slick finish as well.

ENGAGEMENT

Tailor-made event apps are becoming an integral and very useful part of events, enabling attendees to interact and share information directly on the app, or to alert a delegate when their targeted attendees are nearby (including a photo for easy identification) so that they can approach them in a neutral space.  

Gamification on apps immediately engages the delegates in a fun way whilst giving them all the information they need at their fingertips and on their own pocket devices.

There are few events nowadays which do not have a photo wall at least to tag and share online using event-specific hashtags and a visual twitter feed to encourage trending. 

The wide use of “Wi-Fi on the Fly” as a result of these needs sees Wi-Fi networks being installed at venues without connectivity in just a click or two.

Story by Robyn D'Alessandro

Photo courtesy Gearhouse In2Structures

May 16, 2018

The Gearhouse Group of Companies